Analysis of the development status and future development trend of China's online travel and vacation industry in 2020 [Figure]
China's online travel market size
The potential user base in lower-tier cities is significant, and the sinking market has become a new force
The transaction scale of China's online travel market in 2018 was 1512.24 billion yuan, an increase of 29.0% over 2017. With the steady growth of user traffic in the online travel market, the increase in online penetration will decrease year by year. However, due to the large user base in the sinking market, the average price of travel products is higher than that of general e-commerce products. Therefore, most tourists from lower-tier cities are more inclined to purchase travel products through offline channels such as offline travel agencies. China's online travel market still has a lot of room for growth.
2013-2020 China's online travel market transaction scale
Data source: compilation of public information
With the continuous improvement of the domestic economy and people's living standards, the demand for traveling out has gradually strengthened, and with the development of the mobile Internet, the need to learn about entertainment, attractions and other places to play at any time and place is also emerging. At the same time, my country's tourism market demand has become more diversified, and tourists have higher and higher requirements for tourism experience and quality. Online transportation still occupies a dominant position, accounting for 69.9%; however, as people pay more attention to travel experience, the ratio of online accommodation and online vacation travel has increased compared with 2017, accounting for 19.3% and 10.8% respectively.
2016-2018 China's online travel market segment structure changes
Data source: compilation of public information
Definition of China's online travel holiday market
Definition and classification of online travel vacation [online travel]
According to the data of the "Market Status Survey and Development Trend Analysis Report of China's Tourism Industry in 2020-2026" released by Zhiyan Consulting, online travel provides consumers with travel-related information, products and services through the Internet, mobile Internet, and telephone call centers. Industry. It includes online air ticket booking, online hotel booking, online vacation booking, and other travel products and services (such as business travel, insurance, WiFi, etc.). [Online travel and vacation] Online travel and vacation refers to an industry that provides consumers with travel and vacation portfolio products, single-item tickets, and other travel-related products and services through the Internet, mobile Internet, and telephone call centers. According to the travel mode, it can be divided into online group tour and online self-guided tour.
From 2011 to 2018, China's domestic tourism revenue has maintained growth. In 2018, China's domestic tourism revenue reached 5.1 trillion yuan and is expected to reach 6.1 trillion yuan in 2019. The development of China's tourism industry has stimulated the growth of demand for the hotel industry
2011-2019 China's domestic tourism revenue
Data source: compilation of public information
China's online travel and vacation market size
The online travel and vacation market maintains a steady and positive trend
In 2018, the scale of fully self-operated transactions in China's online vacation market was 84.67 billion yuan, an increase of 19.3% over 2017. With the further increase in the penetration rate of mobile Internet and the increasing willingness of residents to travel,
2013-2020 China's online travel and vacation market transaction scale
Data source: compilation of public information
Development Trends of China's Online Travel and Holiday Industry
Smart Tourism: With the rise of technology, the tourism industry ushered in digital transformation
In the context of the Internet of Things and cloud computing, smart tourism has attracted increasing attention. At the current stage, the application of superior technologies in the tourism field is not yet widespread, and the technologies that can actually enhance consumer experience are not enough. In the future, with further updates and iterations on the technical level, the tourism industry will usher in deeper and more subversive technological reforms, fundamentally solving the current consumer experience and tourism resource operators and other aspects of the industry chain participants face problems.
Analysis of China's Smart Tourism Trends in 2019
Data source: compilation of public information
Development Trends of China's Online Travel and Holiday Industry
Sinking market: The improvement of consumption power stimulates the generation of tourism consumption demand, and the sinking market of the tourism industry has obvious growth potential
Analysis of tourism demand trends in China's sinking market in 2019
Data source: compilation of public information
